ux/ui design
SuChef - Fitness App for food enthusiasts
Joanna Skurzewska
UX/UI Design, Branding, Graphic Design
Katarzyna Zur
UX/UI Design
Katarzyna Nawrocka
UX/UI Design
Maria Tomaszewska
UX/UI Design
YEAR
2024
duration
30 weeks
Problem statement
Meal planning and calorie counting while on a diet can be time-consuming and demotivating, often resulting in giving up.
In addition, diet often leads to a struggle with preparing elaborate meals that people don't always feel like making or have time for, resulting in purchased products being wasted.
Solution
Maximizing simplicity in functionality to reduce time spent in the app, along with introducing solutions that help with efficient meal planning to prevent food waste.
Additionally, we aim to show that maintaining a diet and healthy habits can be simple.
Figma
Illustrator
Lookback
Maze
Slack
Jira
February 2024
Discover
desk & user research, competetive analysis
April 2024
Define
personas, empathy map, VPC, BMC, user journey, IA
June 2024
Develop
wireframes, lo-fi mockups, visual identity
August 2024
Deliver
design system, hi-fi mockups, prototype, usability testing
We conducted 9 in-depth interviews and surveyed 78 people. During the research, recurring elements were noticeable, such as the desire to save time and a negative attitude toward food waste.
01
Our participants don't like wasting food. They often talk about using the ingredients they already have.
02
The main reasons for quitting a diet are loss of motivation (21%) and the time-consuming nature of a diet (12%).
03
Participants have their routines. They pointed out that they mainly use trusted recipes and sources of inspiration.
04
The most common reasons for starting a diet are the desire to improve one's looks (50%) and to maintain good health (47%).
05
The most important factors they consider when looking for a recipe are: taste, ingredients and preparation time.
06
Over half (56%) of the respondents had used calorie-counting apps, with the majority (62%) having used Fitatu.
The surveys showed that the most popular calorie-counting apps among our respondents are Fitatu and Yazio.
💪 Strenghts:
extensive database of recipes and ingredients
recipes created by the community
many features enhancing functionality
👎 Weaknesses:
overwhelming ads
cluttered interface
AI-based features not working properly
💪 Strenghts:
extensive base of food products
clear interface
easy to use
👎 Weaknesses:
many features available only in premium
overwhelming ads makes app impossible to use in free version
recipe base isn't updated and meals lack taste
Based on the research, we created 2 personas reflecting two target user groups: those on a diet and those who simply cook.
The business model is based on collaborating with dietitians and influencers, reaching users through social media and fitness apps, with primary revenue coming from subscriptions, partnerships, and advertisements.
📣 Channels
Social media
Fitness apps
Google ads
Google Play/Apple Store
💸 Revenue streams:
Advertising revenue
Revenue from subscriptions (diets, ad removal)
🤝 Key partners:
Dietitians
Influencers
We placed our focus on the diet purchase process. Users need to have a clear understanding of the benefits of purchasing a diet plan, and the entire process should be quick and hassle-free.
Our research results were refined to fit the goals of the application. We did our best to make the all of our features easy to find.
Based on the research, we created 2 personas reflecting two target user groups: those on a diet and those who simply cook.
