sogood!® – redesign for e-commerce
sogood!® is a manufacturer of organic and tasty superfoods. Their mission is to create products free of any artificial additives, fillers or chemicals.
Problem statement
The biggest issue was the lack of product information provided attractively.
In addition, there were a lot of issues related to buying the product itself, such as a lack of an "add to cart" button on the product list or not updating the cart automatically.
Solution
Introducing the ability to add items to the card directly from the products list and improving the features involved in showing the quantity of items in cart.
Improving UX by adding cart as an overlay and improving UI by redesigning products list and cleaning up checkout site.
All design decisions and changes were made as a result of the heuristic audit and interviews with users, these are 3 main aspects that required changes.
In the context of UX, almost everything that could be done wrong has been done wrong…
The original design lacked a bit of contrast - figuratively and literally. It could use a little breeze of fresh air.
There was plenty of room for improvements that can add to the pleasure of shopping.
The project was very complex, as it involved changes not only in the interface but also in the approach to the branding itself.
Cleaning up the design, keeping the users informed of every decision they make, making their way through the interface as smooth as possible...
product card
The biggest issue was the lack of product information provided in an attractive way, so the product card was redesigned almost from scratch.
products list
cart
A shopping cart as an overlay for easy access from any place.
colors
Checkout has been cleaned up, its functionality has been improved so users don't tend to make errors.
