Beauty Elixir® – Key Visual
Beauty Elixir® aims to provide innovative nutritional supplements tailored to the individual needs of women. To make this brand more aligned with the expectations of today's women, a new key visual has been designed.
Problem statement
Creative concept of the key visual revolves around showcasing women's natural beauty yet appeals to the inner need to indulge in pleasure.
Beauty Elixir place a high value on honesty with its customers and therefore it formulates its products using ingredients that have scientifically proven effects.
Solution
The new key visual has a subdued color scheme that combines shades of pink, white, brown and beige, highlighting subtlety, femininity, elegance and honesty. The typography has also been adjusted to ensure readability and consistency across different mediums.
